Checklist for Displaying Effective Business Signage
Every business owner knows the importance of cultivating a positive and recognizable brand image.
Your brand vision is what connects you to your consumer base and lets them know what you stand for. It’s also what helps you turn first time buyers into loyal customers, and in turn generate referrals.
If you want to attract new business in a market overrun with competing messages, you need to make it easy not only for new customers to find you, but also to trust in your brand message.
Though building a strong online presence is certainly an important component of building brand awareness, don’t disregard the benefits of physical signage as well, especially in terms of building connection and visibility within your local community.
Attractive and bold signage draws attention, creates interest and makes you visible to your target market, literally.
What are you waiting for?
Here is a checklist to help you get started.
1. Get up to speed on regulations
When considering what type of signage will work best for your business, the first step is to familiarize yourself with community regulations. Head to your local town planning and zoning administration office to learn about sizing and illumination rules, as well as the process for obtaining a sign permit.
Wrapping your head around the logistics and legalities will give you peace of mind, and give you clear parameters to work with.
2. Determine what you need
Once you are more familiar with what you can do, it’s time to figure out what types of signage will provide the most value for your business.
First, think about your logo. Are you satisfied with your graphics, or would an update or revision give them a bit more pizzazz? Remember your logo and graphics are the visual representation of your brand, and should be simple, yet catchy and memorable. They should represent the personality of your business.
Next, take time to consider where you need signs, and approximately how many. Think about your customers. Decide what signage will best serve them in terms of being informative, and how to display it cleanly. No need to over do it.
Do you need a main entryway or building ID sign? What about directional signs inside the building to help buyers navigate the floor? While you’re brainstorming, think about if you’d like graphics for your vehicles, or if you need any temporary signs for special events or banner promotions.
3. Hire a company to help you out
Now that you have a better idea of what you are in the market for, you’ll want to find a local sign shop like Sharp Mill Graphics to help you out. Setting up a consultation will allow you to discuss your options, help you visualize what you’re going to get, as well as provide you with some fresh ideas from experienced sign designers.
Because you are hiring a sign company to make things easier for you and to take care of all the details, make sure you prepare a detailed explanation of your current sign situation before the consultation. This way you can give them a clear vision about what you are hoping to set up.
Be prepared to discuss installation and electrical wiring, as well as disposal of any old signage. Then, you’ll want to request a quote for price comparison purposes if you are checking out a few different sign companies, and pay a deposit once you’ve made your choice.
When you have the layouts for your signage, you can file the appropriate paperwork for your sign permit at your town clerk’s office.
Voila, you’re ready to go!
If you want to reap the benefits of a silent salesman who never sleeps and highlights your brand strengths effectively, do your research and get started brainstorming possible signage solutions today.