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Commercial Signs for DOT Foods Fleet Maintenance Facility

When DOT Foods moved their Joliet, IL Distribution Center to University Park, IL in 2016 they reached out to Sharp Mill Graphics to help them introduce their brand to the new space with several of our corporate signage solutions. You can learn more about those projects by checking out one of our previous blog posts titled Corporate Signage for DOT Foods in University Park, IL. However, the distribution center facility didn’t have the accommodations to handle the daily maintenance of their fleet of trucks and trailers, so at the beginning of 2017 they began building a beautiful new state-of-the-art fleet maintenance facility directly next door to the distribution center facility, which just recently was completed at the end of 2017….

Checklist for Displaying Effective Business Signage

Every business owner knows the importance of cultivating a positive and recognizable brand image. Your brand vision is what connects you to your consumer base and lets them know what you stand for. It’s also what helps you turn first time buyers into loyal customers, and in turn generate referrals. If you want to attract new business in a market overrun with competing messages, you need to make it easy not only for new customers to find you, but also to trust in your brand message. Though building a strong online presence is certainly an important component of building brand awareness, don’t disregard the benefits of physical signage as well, especially in terms of building connection and visibility within your…

Importance Of Cursive Handwriting In Modern Culture

The teaching of cursive handwriting in US elementary and high schools has been on a decline for some time now. Because of the ever-increasing rise in computer technology and its integration into the classrooms, handwriting is becoming less and less of a focus altogether. Cursive has somehow slipped into the classification of unnecessities, as if it’s simply a fun thing to learn if you choose to, but you don’t need to be well acquainted with it in order to function in society. And now with the emergence of Common Core curriculum, it is no longer required to be taught; it is merely optional. The strange thing about this new philosophy is that cursive signatures are still required in countless instances…

What Professional Signs Can Do For Your Event

Every event has a budget for advertising, and you want to make the most of what you have. Professional signs are a great way to make each event memorable and profitable for everyone involved. Whether you are an event host or a marketing manager, you may want to invest in event signs for the following reasons. It’s The Fast Way To Get Word Of The Event Out You want to reach many people with the event information as efficiently as possible. A professionally done sign tells everyone who is local to the event everything they need to know with one act, instead of having to hunt down every individual hang out. It can complement your other efforts, too, to make…

Why Vehicle Graphics Are the Most Cost-Effective Marketing Strategy for Your Business

What do many of America’s Fortune 500 companies and largest corporations have in common with small and medium size businesses from coast to coast? They’ve all discovered the business value of using vehicle graphics to promote their brand and boost sales. There’s a good reason: vehicle graphics represent one of the most effective—and cost-effective—forms of out of home advertising available. What Are Vehicle Graphics? Vehicle graphics are essentially a mobile billboard, one which is digitally printed and installed on a company vehicle. They can cover an entire vehicle or only part of it, depending on each company’s individual needs. Vehicle graphics can be in the form of signage applied to a single or multiple company cars or trucks, or a…

5 Reasons Professional Signs and Graphics are A Must for Your Business

As a business owner, you have a lot of important decisions to make when it comes to your marketing budget and strategy. Instead of trying a little of everything when it comes to advertising, and hoping that something sticks, it’s best to go straight for marketing that has proven to be effective. Professional signs and graphics tie your brand together, help you stick out from the crowd, and bring in new business all at the same time. Here are five reasons your business needs professionally designed and printed signs and graphics: Signs and Graphics Create a Cohesive, Recognizable Brand One of the biggest goals of any strategic marketing campaign is to ensure your business stands out from the competition, and…

Sharp Mill Graphics Works with PepsiCo and Easterseals on New Dimensional Wall Sign

Chicago professional sign company Sharp Mill Graphics was proud recently to be called in by PepsiCo to provide a 3-Dimensional wall sign at Easterseals Academy in Tinley Park. According to their website, Easterseals Academies partners with local school districts “to assist in providing educational programs for children with an autism spectrum disorder, emotional disability, developmental delay or intellectual disability.” Currently the academies are operational in Chicago, Rockford and Tinley Park. Dan Whitaker, an executive with PepsiCo, recently toured the academies and noticed the school stores at the Academies needed some updating. So, he called on PepsiCo employees to volunteer their services. As part of the remodel, PepsiCo reached out to Sharp Mil Graphics to help add a new dimensional wall sign…

Why Your Company Logo and Graphics Must be Vector Images

Whether you’re designing a new logo and branding graphics for a new company or redesigning your old images, there’s one essential element that must be adhered to — your logo must be designed and saved as a vector image. To anyone without a background in graphic design, the words “vector image” might not mean much. But to us in the design and graphics printing business they are an absolute must to produce the very best in logo reproduction. What is a vector image? Simply explained, a vector image uses mathematical formulas, not pixels, to create the lines, shapes and curves of your logo. These lines, shapes and curves are then filled with colors, gradients blends and tints.  Because these elements are connected via mathematical formulas, vector…

Sharp Mill Designs a New Custom Label for FedEx!

An operations manager for FedEx Express that works in the Chicago area recently reached out to Sharp Mill Graphics regarding an challenge he was facing with shipping hazardous products. When a FedEx customer wants to ship out dangerous goods or hazardous materials, there are certain procedures FedEx employees must take and paperwork they are required to fill out before it can be approved for delivery. Before the hazardous materials get hoisted onto a delivery truck, the employee loading the truck is supposed to pull the DG (Dangerous Goods) paperwork as part of procedure. The operations manager’s issue was that often times, the vehicle loader would forget to pull the DG papers. The solution that he was seeking was a custom label that is designed…

How to Create the Right Logo for Your Business

For any new business, establishing a brand is one of the most important tasks to complete as you prepare to open your doors. And one of the most important steps to establishing a brand is developing a logo. For most small business owners, designing a logo seems like a pretty big hill to climb. However, it’s essential to get it right because a great logo will help you establish brand loyalty, identity and create a professional look. If you think about all your favorite brands, their logo comes immediately to mind. While it’s certainly possible to create your own logo, it’s probably a job that’s better left to professionals with experience in brand creation and management.  But before spending money on…

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